“The problem most of us have is not in creating copyrightable works, it is in getting people to pay us for them,” said Distinguished Professor Alan Garfield
as he spoke to members of the Delaware Press Association on the evening of Thursday, September 27th.
Garfield’s remarks came as part of the Delaware Press Association’s membership meeting, “A Primer on Copyright and Trademark Law for Communicators,” hosted in the Ruby R. Vale Moot Courtroom on Widener Law’s Delaware campus.
“We’re pleased to be here at Widener University Law School,” said Delaware Press Association President Mark Bowser before introducing Widener Law Public Relations Officer Mary Allen, who thanked the Delaware Press Association for putting together the event and spoke briefly about upcoming events of interest at the law school. Widener Law Dean Linda L. Ammons
also spoke briefly, concluding, “Again, thank you for being here. I hope you enjoy yourself. You’re no longer a visitor, you’re part of the family and you are welcome back anytime.”
Professor Garfield then spoke on “Copyright for Communicators,” touching on the idea of communicators as both creators and users of copyrightable works. Noting that “The work doesn’t have to be good,” to be copyrighted, he explained that a work does not need to be published or registered in order to secure copyright. His talk also briefly discussed work for hire, the rights imparted to a copyright owner, the length of copyright protection, the dichotomy between idea and expression, the doctrine of fair use, and what is in the public domain.
Associate Professor Sonia Baldia
followed Professor Garfield and presented “To Use or Not to Use, That is the Question: What Communicators Should Know About Trademarks.” She discussed the creation of brands through the use of logos and images, using the Apple Computer logo as an example, noting that a great deal of information can be communicated by trademarks and logos before concluding, “It is also a very important tool for advertising and creating brand awareness.”
“A trademark can be any word, symbol, slogan, product or packaging design that identifies a specific product and distinguishes it from others in the marketplace,” she explained.
Following the presentations, the professors took questions from the audience.